Ubud is one of those places where a holiday of a few days can easily turn into a stay of weeks, months or even years. The size of the town's expat community attests to this, and so do the many novels and films that have been set here, creative responses to the seductive nature of this most cultured of all Balinese towns. This is a place where traditional Balinese culture imbues every waking moment, where colourful offerings adorn the streets and where the hypnotic strains of gamelan are an ever-present soundtrack to everyday life. It's also somewhere that is relentlessly on trend – a showcase of sustainable design, mindfulness, culinary inventiveness and the very best that global tourism has to offer. Come here for relaxation, for rejuvenation and to have what may well be the most magical holiday of your life.